I needed to buy some barrettes the other day, so I went to my friendly neighborhood Target. I left with much more than barrettes, because that is Target’s evil way, but the barrettes were the most intellectually stimulating purchase — I just like Nutella; I don’t think about it.
In the barrette section within the hair section within the hairstyling section, there was a giant. And that giant was Goody. Heavens, the variety! Metal bobby pins, bobby pins colored like your hair, bobby pins made of silicone; barrettes with grippers, barrettes without, barrettes in neon colors, barrettes gray for the Woman of a Certain Age — and on and on. That’s not even approaching all the doo-dads (e.g., the StyleSpring), combs (e.g., teasing comb vs. compassionate comb) and the brushes (did you know there’s a brush now with toweling in it that dries your hair as you brush it?? America’s a heck of a country.)
When I got home, I had to look up Goody. I was stunned by just how many products for hair accessories one factory could make. I imagine the research and development team talking to the marketing team:
R&D: We’ve come up with something new.
MARKETING: Oh, no. (pause.) Okay, what is it?
R&D: It’s called “The Duck Tail.”
MARKETING: And what does that do?
R&D: (pause.) It gives you a duck tail.
MARKETING: Get Henry in here.
I got the name Henry from the Goody website. The origin of the company is interesting. Check it out:
At the turn of the century, Henry Goodman immigrated to the United States from the town of Gritsev in the Ukraine. With a single pushcart, he and his sons began selling rhinestone-studded hair combs on New York’s city streets. And in 1907, Goody was founded.
That’s pretty cool, isn’t it? Rhinestone hair combs from a pushcart. Think of all those lovely ladies in the early 1900s, haggling over the price of the combs, getting one down to a reasonable price of two cents from three. Remember what I said about America being a heck of a place? Goody is kinda proof. [Ed. note: I am not being paid to write this post.]
Oh, and the barrettes I got? They’re honestly the best barrettes I’ve ever used. 100% serious. They really grip and they don’t scratch.