Big Announcement This Week… Hint: STAY TUNED.

My mother and I are embarking on a New Endeavor. It’s big. It’s bold. It launches this week.

Mom doesn’t need another project. I don’t either, but at least I’m not renovating a movie theater. But we can’t help adding another worthwhile project to a stack of others because we’re people who love to do stuff that sounds exciting and we love to make things that feel good to make. We find room.

I can’t tell you what it is just yet, but I’ll tell you very soon. And when I do, you should have your phone in your hand. Most of us have our phone in our hands all the time, so that won’t be hard. “But wait,” you say, scratching your head with your phone, “Why would I need my phone for an announcement? Are you guys on American Idol?** Do I need to text my vote?” I think the only way to handle this until I can tell you is to play Mad Libs.

“This week, Mom and I are launching a [NOUN]. We’re sure that our [PLURAL NOUN] will love it and will [VERB] every week. We’ve been working very [ADJECTIVE] for many months on the [NOUN] and feel ready to announce it to the [NOUN] on Thursday. The best way to learn what the [ADJECTIVE] [NOUN] is? Read PaperGirl and check in on Mary’s Facebook page and get ready to [VERB] and [VERB] and [VERB]. See ya later, [ANIMAL]!”

Anything worth announcing to the public should be put through a Mad Libs process first. Not only does it get people actively involved in the event, there’s no way the actual announcement won’t be received well. If your work with the passage above looks like this, there’s no way you won’t be relieved when you learn the truth:

“This week, Mom and I are launching a FROG. We’re sure that our POTATO CHIPS will love it and will DROOL every week. We’ve been working very STUPID for many months on the UMBRELLA and feel ready to announce it to the BOARD OF TRADE on Thursday. The best way to learn what the STINKY BOOGER is? Read PaperGirl and check in on Mary’s Facebook page and get ready to CHOKE and WORK and SUFFER. See ya later, DUCK!”

*I’m sure this is a) not how American Idol works; b) hilarious because American Idol was canceled six years ago or something; or c) extremely offensive because American Idol is run by a fascist dictator. I assure you, I don’t know.